1. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

记住：你即将死去！是我知道的让你避免陷入患得患失陷阱的最好方式！你已经赤身裸体了！没有理由不追随你的内心！

2. “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“根据一个群体来设计出产品是一件很困难的事情。很多时候，人们并不知道他们需要什么直到你把它展现给他们。”

3. “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”

“专注和简单，是我其中的一个咒语。简单要不复杂的困难：你必须努力地让你自己的想法足够清晰而使之变得简单。

4. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

“你不能把点点滴滴向前串联起来；你只能把它们向后串联。所以你必须相信这点点滴滴将会以某种方式联系到你的未来。你一定要相信某些事——你的勇气，命运，生命，因果等等。这个方法从来没有让我失望，反而改变了我的人生。”

5. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

“你的工作将会占据你人生中的一大部分，同时能够让你真正满意的只有做你认为是好的工作，而且要想做伟大的工作只有你喜欢你所做的工作。如果你还没有找到，继续寻找。不要安定下来。事实上，当你找到你心中就会知道。并且，就像任何好的关系也会随着一年一年地过去而变得越来越好。所以要一直寻找直到你找到。不要安定下来。”

6. “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.”

“在墓地里做一个最富裕的人对于我来说并不重要…晚上睡觉前说我们已经完成一件不可思议的事…这对于我来说很重要。”

7. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

“我认为如果你做某件事，然后结果是十分好的，那么你应该做其他更好的事，不要在那上面细想太长时间。请想想下一件事是什么。”

8. “Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”

被苹果解雇是我一生中经历的最好的事情。成功者的负担，重新被初学者的轻快取代，对任何事情都不是很有把握。它解放了我，让我重新进入又一个人生最具有创造力的时期。

9. “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.”

十七岁的时候，我读到一句话，大意是这样的：”如果你把每一天都当做生命的最后一天，那么将来你最可能过上正确的生活。”它给我留下了很深的印象，过去33年来，我每天早上看着镜子问自己：”如果今天是人生的最后一天，我会不会愿意去做今天将要做的事情？”无论何时，如果一连好多天，答案都是NO，我就知道需要作出改变了。

10. “I want to put a ding in the universe.”

我要在世界上有所作为。

11. “Innovation distinguishes between a leader and a follower.”

创新决定你是领袖还是跟随者。

12. “My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a team of people.”

我的事业模式就像是披头士乐队。四个人虽各有不足，但配合使他们完美无瑕。这也是我看待事业的方式。伟大的事业绝不是一个人能单独造就的，它靠团队完成。

13. “It’s better to be a pirate than join the Navy.”

当海盗，不要当海军。

14. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

当你创新时，难免会犯错。最好的做法是快速承认错误，然后着手改善其他的想法。